• Eye makeup should be about neutral definition.
• Color should be subdued and secondary
• The goal should be to make eyes appear bigger and more expressive
• Try using shadow and a #9 brush to smudge and soften eyeliner or forego eyeliner altogether and ‘line’ with just shadow
• A medium neutral matte shadow is perfect to create depth in the crease of the eyelid
• A light, shimmery shadow dusted into the inner corners of the eye open and brighten the eye
• Color should only be used sparingly. Try glazing brighter shades over neutral definition to achieve the perfect balance

SHADOWS ... MASCARAS .... PENCILS

DUAL ACTION CONCEALER   $30.00
Camouflage imperfections and brighten eyes with this multi-purpose concealer. This anti-aging concealer helps to gradually improve skin's texture while neutralizing dark circles. Eyes look beautifully refreshed and radiant. Its medium coverage formula provides continuous hydration and a natural longwearing finish. Paraben free preservative system.

Click Here to View Shade Colors

Select Shade 01 Light 02 Light/Medium 03 Medium 04 Light Peach 05 Medium Peach 06 Warm Honey

SPRING PALETTE 2013         $120.00
A selection of our new, on trend and best-selling shades in one portable palette. Spring Seasonal Palette includes 12 shadows and 12 lipsticks in a sleek, magnetic, faux leather case.

FIRMING EYE CREAM         $40.00        
Fights crepiness, crow's feet and fine lines, delivering firmness and lift. Deeply hydrates and reduces puffiness and discoloration. Fragrance and paraben free.

ENZYME EYE CREAM         $40.00        
Nurturing eye treatment moisturizes, firms and conditions skin. Soothes tired eyes; reduces puffiness and the appearance of dark undereye circles. Paraben-free.

SUPERWEAR MAKEUP REMOVER         $28.00        
Non-sticky, non-oily formula removes stubborn and long-lasting mascara and makeup.

3.75 oz tube

LASH EXCELLENCE         $18.00        
Take your lashes to the next level! This molded, flexible silicone brush defines, elongates, and accentuates for precise, evenly-spaced lashes. The result is curvy, sexy, and irresistible.

ULTIMATE EYELINER PENCIL   $18.00
The ultimate payoff! These antioxidant enriched, long-lasting, waterproof pencils glide on incredibly soft and smooth for a precise line.

Click Here to View Shade Colors

Select Shade Envy Me Gravity Libido Mercury Meteor Mythology Ninja Occult Quest Shiver Snakeskin

Superwear™ Gel Liner    $20.00
This gel eyeliner is the ultimate smooth, smudge-proof easy to apply eye liner formula. Intense color pay-off, long-lasting, excellent coverage and an extremely high-shine effect are achieved. Super moisturizing and hydrating ingredients, including Vitamin E and Jojoba Oil, give the pencil a very soft and smooth application. No touch-up is required.

Click Here to View Shade Colors

Select Shade 01 Noir 02 Sienna 04 Baroque 05 Mystic

MINERAL BROW PENCIL         $20.00
Perfect brows everytime! Waterproof formula glides on smooth and lasts all day!

Select Pencil Soft Blond Medium Brown Dark Brown

3.75 oz tube

BOTANICAL SHADOW PRIMER         $22.00        
Prerequisite for every shadow. Evens skin tone, camouflages flaws, provides a 'canvas' for crease-proof color. Soothing herbal formula.

0.35 oz tube

SUPERWEAR MASCARA    $22.00

SuperWear® Mascara lavishes lashes in rich, luminous color that won't flake, clump or smudge. The ingenious, quick-drying formula glides on with a single stroke of its unique molded applicator brush. This conditioning, 24 hour extended wear innovation separates lashes from root to tip for a long-on-lash effect.

Remove with makeup remover.

Paraben and fragrance free.

LONG & LUSCIOUS MASCARA    $22.00

Lash it out - with this mascara and state-of-the-art brush, which is designed to lengthen lashes without clumping, and open up the eyes.

Comes in Brown or Black

Select Shade Brown Black

VOLUMEX MASCARA   $24.00
Plump up the volume with lashes that are fatter, thicker, larger-than-life! This long-wearing formula doesn't flake, clump or smudge.

Inspired by hair care technology, this lash loving formula contains Cashmere, for truly healthy lush lashes. Our patented Double V brush delivers precise application, so even the finest lashes are separated and defined.

Hypoallergenic. Paraben-Free

Select Shade 01 Ink 02 Coffee

HD MASCARA    $22.00
Lashes enter the digital age. Brings every lash into sharp, high-definition focus. This lash-loving formula and innovative brush are uniquely engineered to lengthen and define.
Click Here to View Shade Colors

Select Shade 01 Carbon black 02 Espresso

LASH THICKENER    $25.00

Pre-mascara essential. Special strengthening formula creates longer, lusher lashes. Can be used between coats to build-in extra support.

SIGNATURE SHADOW QUAD KIT    $45.00

View illustrations and tips from Jon Jordan regarding the use of this kit.

Click Here to View Shade Colors

Select Shade #04 Naturalist - matte neutrals antique white to dark brown #04 Sun Goddess - shimmery golds, peach & bronze #07 Nakeds - subtle & shimmery warm neutrals #09 Nouveau Riche - rich & warm autumn shades of olive, brown & golds #10 Purist - pearly neutrals #11 Cougar - shimmery shades of opalescent, silver, peacock and purple #12 Surrealist - sheer, shimmery shades of lilac, lavender, peony and purple #13 Goddess - warm, shimmery shades of pech, copper, lime and seafoam

SUPERWEAR BROW DEFINER    $20.00
...so much more than its name implies. The fine, felt tip pen enables super-precise application. Combined with a long-lasting, smudge-proof formula, this product has multiple uses:
--Perfect, alter and enhance your brows with quick, easy stokes that replicate natural hair growth. Traditional brow pencils make brows look drawn-on. Brow powder and eye shadow are better, but they aren't very durable.
--You can even line your eyes with this product and you'll never end up with hard, obvious eyeliner because the color is translucent. Much like the consistency of watercolor paint, the definition starts out soft and intensifies in depth as more product is stroked on.
--Men, this product is perfect to define fair or sparse brows and lash lines--you'll never look made up and the formula is so durable that it will stay intact, even with heavy perspiration. You can also use it to fill-in or touch up sideburns and facial hair.
SUPER-WEAR BROW DEFINER comes in two shades. Soft Taupe is for fair hair or soft, barely-there eye lining. Dark Taupe is for brunette hair and deeper, but still subtle eye lining. Remember: definition intensifies as more product is applied. The formula is gentle, but make sure that your eyes are not sensitive to the ingredients.

Paraben and fragrance free.

View illustrations and tips from Jon Jordan regarding the use of SuperWear Brow Definer.

Click Here to View Shade Colors

Select Shade #01 Soft Taupe #02 Dark Taupe

BROW SET    $22.00
Clear, brush-on gel sets and sculpts brows. Easy, error-free contouring. Flake and feather resistant formula.

EYEBROW TINT    $24.00

Brush-on tinted brow gel with built-in subtle highlights helps define a natural color while coordinating with hair color. Fills in sparse brows while imparting a fuller, thicker and more natural looking brow. No fading or flaking. A beauty must have that lasts.

Paraben and fragrance free.

Click Here to View Shade Colors

Select Shade 01 Blonde 02 Fawn 04 Sable

CUSTOM SHADOW PALETTE    $99.00
Customize your shadow kit... you choose or Jon will choose for you... cool shades and/or warm shades.

Choose from these warm shadows:
Matte Shadows in Toast, Nude, Cedar, Dark Brown, and Dove Grey
Mineral Shadows in Sandstone, Bronzite, and Jade
Sheer Satin Shadow in Mimosa and Pewter
Dimensional Shadows in Sorbet and Cognac

Choose from these cool shadows:
Matte Shadows in White, Pink Bisque, Bare Bisque, Tornado and Black
Mineral Shadows in Alabaster and Titanium
Sheer Matte Shadow in Petal Sheer
Polychromatic Shadows in Rosy Tan and Graphite
Dimensional Shadows in Voodoo and Abyss

**at checkout, be sure to specify your shadows in the comments/message area

SHEER SATIN SHADOW    $14.00 individual
- sheer color, lustrous finish
- for true redheads
Click Here to View Shade Colors

Select Shade #507 Malt - light beige #523 Coppered Bronze- coppery bronze #531 Raisin- cool, dark grey-brown #536 Cloud- subtle, shimmery pale blue #537 Celestial Pink- subtle, shimmery pink #550 Crystal- cream color #557 Sunrise - light peachy pink #562 Patine Gold- subtle, muted gold #572 Eggplant – luminous deep purple #577 Lingerie - shimmery, palest pink #593 Satin Chocolate- rich, warm brown #5A25 Sepia – shimmery medium brown #5A26 Ballet Slippers – shimmery rosy off-white #5A27 Deep Sea – shimmery deep muted teal #5A28 Iris - shimmery cool med purple

SHEER SATIN SHADOW    $12.00 insert
- sheer color, lustrous finish
- for true redheads
Click Here to View Shade Colors

Select Shade #523 Coppered Bronze- coppery bronze #531 Raisin- cool, dark grey-brown #550 Crystal- cream color #557 Sunrise - light peachy pink #572 Eggplant – luminous deep purple #577 Lingerie - shimmery, palest pink #593 Satin Chocolate- rich, warm brown #5A25 Sepia – shimmery medium brown #5A26 Ballet Slippers – shimmery rosy off-white #5A27 Deep Sea – shimmery deep muted teal #5A28 Iris - shimmery cool med purple

POLYCHROMATIC SHADOW    $14.00 individual
- velvety, mineral based matte finish
Click Here to View Shade Colors

Select Shade #323 Tuscany - shimmery peachy copper #326 Fairy - shimmery aqua #328 Iceberg - light silvery blue #330 Chantilly - sparkly pinkish copper #333 Lavender Haze - purple w/ gold & silver sparkles #335 Morning Moss – super shimmery very pale seafoam #336 Bullet – ultra shimmery silver Medallion – Frosty, tarnished gold Spun Sugar – Frosty, pale beige Coin – shimmery copper Sunsweet - shimmery champagne

POLYCHROMATIC SHADOW    $12.00 insert
- velvety, mineral based matte finish
Click Here to View Shade Colors

Select Shade #323 Tuscany - shimmery peachy copper #326 Fairy - shimmery aqua #328 Iceberg - light silvery blue #330 Chantilly - sparkly pinkish copper #333 Lavender Haze - purple w/ gold & silver sparkles #335 Morning Moss – super shimmery very pale seafoam #336 Bullet – ultra shimmery silver Medallion – Frosty, tarnished gold Spun Sugar – Frosty, pale beige Coin – shimmery copper Sunsweet - shimmery champagne

MINERAL SHADOW    $14.00 individual
- Hypoallergenic. Sweeps over eyelids without creasing or fading. Gentle and safe, fortified with skincaring vitamins.
Click Here to View Shade Colors

Select Shade #005 Alabaster - pinkish white #007 Topaz - medium brown with gold undertones #011 Yellow Diamond – soft, shimmery yellow #012 Sandstone - beige #013 Titanium - deepest gray with subtle shimmer #018 Volcano – rich, luminous brown #021 Nova - shimmery medium purple #022 Mojito - mossy green #023 Ink - shimmery dark blue grey #024 Blue Dreams – matte robins egg blue #026 Pearl - replicates the luminosity of pearls #027 Platinum - shimmery silver #028 Canary Diamond - a warmer alternative to white hi-lighter #029 Peach Quartz - shimmery neutral peachy beige #031 Sunstone - a lustrous warm beige #036 Cinnamon Stone - warm, shimmery;great base for deeper, ethnic skin tones & warm blondes

MINERAL SHADOW    $12.00 insert
- Hypoallergenic. Sweeps over eyelids without creasing or fading. Gentle and safe, fortified with skincaring vitamins.
Click Here to View Shade Colors

Select Shade #005 Alabaster - pinkish white #007 Topaz - medium brown with gold undertones #011 Yellow Diamond – soft, shimmery yellow #012 Sandstone - beige #013 Titanium - deepest gray with subtle shimmer #018 Volcano – rich, luminous brown #021 Nova - shimmery medium purple #022 Mojito - mossy green #023 Ink - shimmery dark blue grey #024 Blue Dreams – matte robins egg blue #026 Pearl - replicates the luminosity of pearls #027 Platinum - shimmery silver #028 Canary Diamond - a warmer alternative to white hi-lighter #029 Peach Quartz - shimmery neutral peachy beige #031 Sunstone - a lustrous warm beige #036 Cinnamon Stone - warm, shimmery;great base for deeper, ethnic skin tones & warm blondes

MINERAL MATTE SHADOW    $14.00 individual
- velvety, mineral based matte finish
Click Here to View Shade Colors

Select Shade #01 CASHMERE – Deep taupe #02 VANILLA – Cool, pale #03 BRAZILIAN NUT - deep, rich brown #04 ROSELLE – Rosy, neutral brown #06 PINK WATER - Warm rose #07 TWIG – Deep, ash brown #08 ANTIQUE WHITE- deep, warm cream #09 DUSK – deep taupe #10 TEAK – deep grey brown #11 CANDY - palest, matte pink #12 INDIGO - intense, matte, inky blue #14 HYACINTH - true matte lilac #15 SAND - light tan #16 BLACK AMETHYST - muted mauve/purple #19 VOLCANIC ASH - deep & sultry; not quite black

MINERAL MATTE SHADOW    $12.00 insert
- velvety, mineral based matte finish
Click Here to View Shade Colors

Select Shade #01 CASHMERE – Deep taupe #02 VANILLA – Cool, pale #03 BRAZILIAN NUT - deep, rich brown #04 ROSELLE – Rosy, neutral brown #06 PINK WATER - Warm rose #07 TWIG – Deep, ash brown #08 ANTIQUE WHITE- deep, warm cream #09 DUSK – deep taupe #10 TEAK – deep grey brown #11 CANDY - palest, matte pink #12 INDIGO - intense, matte, inky blue #14 HYACINTH - true matte lilac #15 SAND - light tan #16 BLACK AMETHYST - muted mauve/purple #19 VOLCANIC ASH - deep & sultry; not quite black

DIMENSIONAL SHADOW    $14.00 individual
- iridescent matte and pearl finish
Click Here to View Shade Colors

Select Shade #802 Distressed Khaki – intense, deep luminous olive #803 Blackened Jewel - deep, eggplant black #804 Moody Blue – deep, lustrous indigo #808 Luminous Lilac - gold infused, muted matte lilac #819 Goldspun - matte golden brown with subtle mettalic flecks #825 Cognac - rich, deep brown #838 Royal - super deep muted purple #839 Tarnished - shimmery, ash bronze #840 Dark Angel - brown w/ copper sparkles #841 Amber Gold - sparkly gold #842 Pulsation - sparkly purple

DIMENSIONAL SHADOW    $12.00 insert
- iridescent matte and pearl finish
Click Here to View Shade Colors

Select Shade #802 Distressed Khaki – intense, deep luminous olive #803 Blackened Jewel - deep, eggplant black #804 Moody Blue – deep, lustrous indigo #808 Luminous Lilac - gold infused, muted matte lilac #825 Cognac - rich, deep brown #838 Royal - Super deep muted purple #839 Tarnished - shimmery, ash bronze #840 Dark Angel - brown w/ copper sparkles #841 Amber Gold - sparkly gold #842 Pulsation - sparkly purple #819 Goldspun - matte golden brown with sublte mettalic flecks

LARGE MATTE SHADOW    $18.00 individual
- rich, high pigment matte finish
Click Here to View Shade Colors

Select Shade #201 Toast- light cream #213 Black- black #215 Cedar - medium muted brown #216 Dark Brown- dark brown #221 Godiva- red brown #225 Putty- pale, warm grey #238 Tornado- deep, grey brown #241 Nude – soft beige #250 Cameo- warm, medium beige #259 Bare Bisque – flesh/beige #264 Cocoa Cream- warm brown #266 Dove Grey – medium grey #268 True Taupe - medium taupe #280 Charcoal- deep grey #283 Pink Bisque- pale soft pink #286 Prune- deep plum grey #287 Oatmeal #289 Iced Coffee

Select Shade #201 Toast- light cream #213 Black- black #215 Cedar #216 Dark Brown- dark brown #221 Godiva- red brown #225 Putty- pale, warm grey #238 Tornado- deep, grey brown #241 Nude – soft beige #250 Cameo- warm, medium beige #259 Bare Bisque – flesh/beige #266 Dove Grey – medium grey #268 True Taupe - medium taupe #283 Pink Bisque- pale soft pink #287 Oatmeal #289 Iced Coffee

#10 ANGLE/BROW DEFINER    $17.50
- can also be used with eyeliner

#21 FLAT LINER    $26.00
- great for filling in lashline

AUTOMATIC LONG LASTING EYELINER    $16.00
Smooth, easy lining. Color-dense liner fortified with Aloe Vera and Chamomile for extra skin-soothing. Automatic dispensing pen requires no sharpening.
Click Here to View Shade Colors

Select Shade Bark - dark brown Granite - dark grey Onyx - black

CAKE EYELINER    $16.00
- wet tablet, apply with #13 fine liner brush
Click Here to View Shade Colors

Select Shade #402 Brown #404 Black #410 Charcoal

POWDERLINER PENCIL    $20.00
- powdered lead formula slides on
- dual pencil has a sponge tip smudger
Click Here to View Shade Colors

Select Shade Chocolate-brown Coal- black Copper - slightly metallic brown Forest - deep green Mink-light brown Royalty - dark smokey purple Twilight - very dark blue