• Eye makeup should be about neutral definition.
  • Color should be subdued and secondary
  • The goal should be to make eyes appear bigger and more expressive
  • Try using shadow and a #9 brush to smudge and soften eyeliner or forego eyeliner altogether and ‘line’ with just shadow
  • A medium neutral matte shadow is perfect to create depth in the crease of the eyelid
  • A light, shimmery shadow dusted into the inner corners of the eye open and brighten the eye
  • Color should only be used sparingly. Try glazing brighter shades over neutral definition to achieve the perfect balance

 

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SHADOWS ... MASCARAS .... PENCILS

 


2014 SPRING PALETTE         $100.00        
It's good to go! Explore the season's best shades, united in our sleek palette, for maximum convenience and portability.

Palette includes:

  • 8 Polychromatic Shadows
  • 2 Sheer Satin Shadows
  • 1 Mineral Matte Shadow
  • 1 Mineral Shadow
  • 4 Mineral Photo Touch Concealers
  • 8 Hydrating Lip Balms

DUAL ACTION CONCEALER   $30.00
Camouflage imperfections and brighten eyes with this multi-purpose concealer. This anti-aging concealer helps to gradually improve skin's texture while neutralizing dark circles. Eyes look beautifully refreshed and radiant. Its medium coverage formula provides continuous hydration and a natural longwearing finish. Paraben free preservative system.

Click Here to View Shade Colors


FIRMING EYE CREAM         $40.00        
Fights crepiness, crow's feet and fine lines, delivering firmness and lift. Deeply hydrates and reduces puffiness and discoloration. Fragrance and paraben free.


ENZYME EYE CREAM         $40.00        
Nurturing eye treatment moisturizes, firms and conditions skin. Soothes tired eyes; reduces puffiness and the appearance of dark undereye circles. Paraben-free.


SUPERWEAR MAKEUP REMOVER         $28.00        
Non-sticky, non-oily formula removes stubborn and long-lasting mascara and makeup.

3.75 oz tube


LASH EXCELLENCE         $18.00        
Take your lashes to the next level! This molded, flexible silicone brush defines, elongates, and accentuates for precise, evenly-spaced lashes. The result is curvy, sexy, and irresistible.


FELT TIP LINER   $22.00
A new twist for liquid liner lovers. Draw the perfect line every time with these precision felt tip liners. The smooth liquid draws on simply and stays put beautifully all day long. No more ink that bleeds, no more dyes that stain the skin. Continues color vibrancy for an all-day, non-smudge, no-flake wear.

Angle the liner horizontally and sweep across the lashline, instead of using the point, to create a defined eye that still looks natural. Always wipe the tip clean before capping to extend the life of your liner.

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ULTIMATE EYELINER PENCIL   $18.00
The ultimate payoff! These antioxidant enriched, long-lasting, waterproof pencils glide on incredibly soft and smooth for a precise line.

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SUPERWEAR™ GEL LINER    $20.00
This gel eyeliner is the ultimate smooth, smudge-proof easy to apply eye liner formula. Intense color pay-off, long-lasting, excellent coverage and an extremely high-shine effect are achieved. Super moisturizing and hydrating ingredients, including Vitamin E and Jojoba Oil, give the pencil a very soft and smooth application. No touch-up is required.

Click Here to View Shade Colors


MINERAL BROW PENCIL         $20.00
Perfect brows everytime! Waterproof formula glides on smooth and lasts all day!


SUPERWEAR MAKEUP REMOVER         $28.00        
Non-sticky, non-oily formula removes stubborn and long-lasting mascara and makeup.

3.75 oz tube


BOTANICAL SHADOW PRIMER         $22.00        
Prerequisite for every shadow. Evens skin tone, camouflages flaws, provides a 'canvas' for crease-proof color. Soothing herbal formula.

0.35 oz tube


VOLUMEX MASCARA   $24.00
Plump up the volume with lashes that are fatter, thicker, larger-than-life! This long-wearing formula doesn't flake, clump or smudge.

Inspired by hair care technology, this lash loving formula contains Cashmere, for truly healthy lush lashes. Our patented Double V brush delivers precise application, so even the finest lashes are separated and defined.

Hypoallergenic. Paraben-Free

Click Here to View Shade Colors

HD MASCARA    $22.00
Lashes enter the digital age. Brings every lash into sharp, high-definition focus. This lash-loving formula and innovative brush are uniquely engineered to lengthen and define.
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LASH THICKENER    $25.00

Pre-mascara essential. Special strengthening formula creates longer, lusher lashes. Can be used between coats to build-in extra support.


SIGNATURE SHADOW QUAD KIT    $45.00

View illustrations and tips from Jon Jordan regarding the use of this kit.

Click Here to View Shade Colors


SUPERWEAR BROW DEFINER    $20.00
...so much more than its name implies. The fine, felt tip pen enables super-precise application. Combined with a long-lasting, smudge-proof formula, this product has multiple uses:
--Perfect, alter and enhance your brows with quick, easy stokes that replicate natural hair growth. Traditional brow pencils make brows look drawn-on. Brow powder and eye shadow are better, but they aren't very durable.
--You can even line your eyes with this product and you'll never end up with hard, obvious eyeliner because the color is translucent. Much like the consistency of watercolor paint, the definition starts out soft and intensifies in depth as more product is stroked on.
--Men, this product is perfect to define fair or sparse brows and lash lines--you'll never look made up and the formula is so durable that it will stay intact, even with heavy perspiration. You can also use it to fill-in or touch up sideburns and facial hair.
SUPER-WEAR BROW DEFINER comes in two shades. Soft Taupe is for fair hair or soft, barely-there eye lining. Dark Taupe is for brunette hair and deeper, but still subtle eye lining. Remember: definition intensifies as more product is applied. The formula is gentle, but make sure that your eyes are not sensitive to the ingredients.

Paraben and fragrance free.

View illustrations and tips from Jon Jordan regarding the use of SuperWear Brow Definer.

Click Here to View Shade Colors


BROW SET    $22.00
Clear, brush-on gel sets and sculpts brows. Easy, error-free contouring. Flake and feather resistant formula.


EYEBROW TINT    $24.00

Brush-on tinted brow gel with built-in subtle highlights helps define a natural color while coordinating with hair color. Fills in sparse brows while imparting a fuller, thicker and more natural looking brow. No fading or flaking. A beauty must have that lasts.

Paraben and fragrance free.

Click Here to View Shade Colors


CUSTOM SHADOW PALETTE    $99.00
Customize your shadow kit... you choose or Jon will choose for you... cool shades and/or warm shades.

Choose from these warm shadows:
Matte Shadows in Toast, Nude, Cedar, Dark Brown, and Dove Grey
Mineral Shadows in Sandstone, Bronzite, and Jade
Sheer Satin Shadow in Mimosa and Pewter
Dimensional Shadows in Sorbet and Cognac

Choose from these cool shadows:
Matte Shadows in White, Pink Bisque, Bare Bisque, Tornado and Black
Mineral Shadows in Alabaster and Titanium
Sheer Matte Shadow in Petal Sheer
Polychromatic Shadows in Rosy Tan and Graphite
Dimensional Shadows in Voodoo and Abyss

**at checkout, be sure to specify your shadows in the comments/message area


SHEER SATIN SHADOW    $14.00 individual
- sheer color, lustrous finish
- for true redheads

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SHEER SATIN SHADOW    $12.00 insert
- sheer color, lustrous finish
- for true redheads
Click Here to View Shade Colors


POLYCHROMATIC SHADOW    $14.00 individual
- velvety, mineral based matte finish
Click Here to View Shade Colors

POLYCHROMATIC SHADOW    $12.00 insert
- velvety, mineral based matte finish
Click Here to View Shade Colors


MINERAL SHADOW    $14.00 individual
- Hypoallergenic. Sweeps over eyelids without creasing or fading. Gentle and safe, fortified with skincaring vitamins.
Click Here to View Shade Colors

MINERAL SHADOW    $12.00 insert
- Hypoallergenic. Sweeps over eyelids without creasing or fading. Gentle and safe, fortified with skincaring vitamins.
Click Here to View Shade Colors


MINERAL MATTE SHADOW    $14.00 individual
- velvety, mineral based matte finish

Click Here to View Shade Colors

MINERAL MATTE SHADOW    $12.00 insert
- velvety, mineral based matte finish
Click Here to View Shade Colors


DIMENSIONAL SHADOW    $14.00 individual
- iridescent matte and pearl finish
Click Here to View Shade Colors

DIMENSIONAL SHADOW    $12.00 insert
- iridescent matte and pearl finish
Click Here to View Shade Colors


LARGE MATTE SHADOW    $18.00 individual
- rich, high pigment matte finish
Click Here to View Shade Colors

LARGE MATTE SHADOW    $16.00 insert
- rich, high pigment matte finish
Click Here to View Shade Colors

SMALL MATTE SHADOW    $14.00 individual
Hypoallergenic. Rich, high-pigment, matte finish. Smooth, luxurious texture. Non-drying formula conditions during wear. Mineral oil-free.
Click Here to View Shade Colors


SMALL MATTE SHADOW    $12.00 insert
Hypoallergenic. Rich, high-pigment, matte finish. Smooth, luxurious texture. Non-drying formula conditions during wear. Mineral oil-free.
Click Here to View Shade Colors


#10 ANGLE/BROW DEFINER    $17.50
- can also be used with eyeliner


#21 FLAT LINER    $26.00
- great for filling in lashline


AUTOMATIC LONG LASTING EYELINER    $16.00
Smooth, easy lining. Color-dense liner fortified with Aloe Vera and Chamomile for extra skin-soothing. Automatic dispensing pen requires no sharpening.
Click Here to View Shade Colors


CAKE EYELINER    $16.00
- wet tablet, apply with #13 fine liner brush
Click Here to View Shade Colors


POWDERLINER PENCIL    $20.00
- powdered lead formula slides on
- dual pencil has a sponge tip smudger

Click Here to View Shade Colors