High Definition Tips for Media Professionals

A few notes about high definition

• In general, hi def makeup is about less makeup more strategically applied.
• Your effort and application time need to increase because the technology is so discerning.
• Makeup routines need to be well thought out but not necessarily complicated.
• Each of you has had or will have a video session with me. Review it and follow your regiment.
• No cutting corners. Last minute makeup is a thing of the past.

Face

• Take care of your skin. Use skincare with active ingredients to refine and improve texture.
• Wrinkle filler and/or retexturizing face primer are two products that will instantly soften lines and imperfections.
• A foundation brush ensures a more flawless finish.
• Remember to use concealer.
• Avoid heavy powdering, use just enough to diminish shine.
• Make sure eyebrows are makeup free.

Eyes

• Avoid frosted eye shadow, neutral matte works best.
• Avoid heavy liner especially underneath. Try lining with medium to deep neutral shadow and a small brush.

Cheeks

• Blush color is intensified by hi def.
• Choose subtle shades. Color is applied to the “ apple” of the cheek, while neutral is used to contour.

Lips

• Avoid bright color.
• Avoid frosted lipstick.
• Avoid super glossy.
• Opt for subtle matte or creamy lipcolor.

Grooming

• Men be aware of 5 o’clock shadow and nose, ear and neck hair. It shows.
• Women need to keep brows groomed – no brow stubble.
• Tooth discoloration and dental work are much more apparent in hi def.
• Ditto for roots if your hair is colored. A quick fix: eye shadow or mascara or hair color sticks (available at sally beauty supply).
• Avoid obvious product like gels or formulas that create excessive shine.